PO Box 951243
Lake Mary, FL 32795.
PO Box 951243
Lake Mary, FL 32795.
You’ve heard the stories. How that business gets all their customers from the internet or how that other business tried it out but spent a ton of money and got nothing in return for it. Yes, we’ve heard the stories too. But this might surprise you, we’re not going to call anybody’s bluff here, because most of those stories are true. When it comes to pay-per-click advertising you CAN get all of your business from the internet or you CAN absolutely lose your shirt if you go about it the wrong way.
The fact is pay-per-click advertising is the shortest route from being nowhere online to getting customers from the internet. That being said, not every business should do pay-per-click advertising. What? Yes, I know it’s heresy for me to even suggest such thing right? But it’s true. EVERY business is simply not ready for pay-per-click advertising. As a matter of fact, if you’re one of those businesses that have tried it and it hasn’t worked, it’s likely not because of anything you did at all. Rather, someone hastily took you into the pay-per-click world without properly preparing you for it. OK, so, what are you to do?
I’ll go ahead and give you one of the best secrets I know for pay-per-click advertising. Wait for it…. Have a good offer! Simple right? You’d be surprised how many advertisers out there don’ t use offers. This is good news for you. Because, now you’ll have a leg-up on your competition. This simple tactic is more that just about giving something to potential customers. It provides you with the ability to convert customers, track results and generate leads online. Now you’re one step closer to a successful pay-per-click campaign.
This is an easy one. Give us 5 minutes and we’ll give you the insight you need to make a wise decision for your online advertising. After your FREE personalized marketing consultation you’ll know if you’re ready for pay-per-click or what you should do to get the best campaign possible or if a different starting point is the best choice for you. Go ahead and enter your information on the form on this page and we’ll give you a call right back.
Google, Yahoo and Bing actually want to show your business to local customers. And there giving up the most valuable position on their search results pages to make sure this happens. So, why would they do this? What’s got them so antsy about local business listings? They know that the volume of searches for local businesses is rising exponentially. People want local results. And the major search engines know that if they give people what they’re looking for, it means more search volume for them. More search volume means more ad revenue. I think you see the direction this is going.
This is a great opportunity for local businesses like yours. The more emphasis the search engines put on providing the local results people are searching for, the greater the “customer-getting” potential for you. Sounds great right? Well, it is, but there’s a catch.
The prime traffic location on a search engine in at the very top of the page. This is where they have decided to list local business results. But, here’s the thing… you can’t pay the search engines directly to get your business listed there (that model is reserved for pay-per-click advertising). So, how do you get there? With super-fancy marketing tricks and lots of bells and whistles of course! No, seriously. Non of that kind of stuff is necessary and frankly it tip-toes through the gimmick garden if you ask me. But really, what does it take to get there? After all, there’s only 7 positions available.
Time. Reputation. Consistency. That’s it! There’s an actual formula, a methodical, systematic process for ranking your business in the top 7 most valuable positions. color palette Essentially you’ve got to earn it. Or, of course now you can have us earn it for you! That’s another reason why we like to speak to our business owners up front with our FREE personalized marketing consultation. After you enter your information in the form on this page we’ll give you a call right back. Or, give us a call now and find out if a top 7 local ranking is right for your business. Go ahead and enter your information in the form on this page and we’ll give you a call back ASAP.
Consider this… 80% of people search online before making a purchase of ANY kind. That means they’re doing it for local business products and services just like yours before they decide to become your customer. So, if those are the facts then why aren’t you flooded with calls from the internet? I mean “80% of ALL people…” and “84% of ALL searches…”, we’re talking about a massive amount of people, of potential customers out there looking for us right? So, where’s your piece of the pie?
When it comes to Online Advertising… Simply put, they’re not finding you online. All those searches, all those people, all of that potential for your business, and you’re not there. Bummer huh? Imagine how much easier things would be if your WERE getting found online. What if even only a fraction of those people were finding you? Would an extra 5% or 10% bump mean a lot for your business?
You can get in front of ready-to-buy customers online. And you can be there every time they’re looking. EVERY time, instead of being restricted to a direct mail drop date or hanging your hopes on that spike in word-of-mouth referrals. Don’t get me wrong, I’m not knocking referrals or effective advertising, but it’s obvious that the “old way” just isn’t working anymore. But why are you still getting bombarded from the “phone book” style online advertising company salespeople? After all it seems like they’re more prevalent that ever right? Business must be booming? Don’t confuse their aggressive sales efforts with general success. The truth is, they’re fighting for their own survival. It kind of clarifies why they want your signature on that lengthy contract so badly.
If you haven’t yet experienced the success available to you online, it likely has nothing to do with you. You just haven’t had the right tools or been pointed in the right direction. There’s a lot of online advertising business reps that find it necessary to cloud and confuse this “internet thing” to try and impose the sale. Although there are details that might be unfamiliar, fact is, it’s just another platform in which to promote your business. Junking up the process with unnecessary jargon doesn’t help anyone. Think of it this way… If you were to run a TV commercial, do you think you’re going to get into a discussion about how digital satellite signals are transmitted in full 1080p HD resolution and then broadcast via the NTSC standards? Of course not. That being said, you don’t want get this wrong! Doing it the right way can mean the difference is massive success or a messy waste of time.
So, that’s why we like to talk one on one with each of our business owners. This is why we offer a FREE local marketing session right up front. When you enter your information into the form on this page we’ll call you right back and discuss your business. We’ll answer your questions or evaluate what you’ve got going on right now. We’ll talk about what exactly you’ll get, what it will do for you and how much it will cost. If you really want to talk about the nuts ‘n bolts of internet marketing, not a problem, we can get super-geeky too. But, at the end of the day we understand that nobody continues to advertise, unless they’re making money.
Go ahead and enter your information on the form on this page and we’ll call you right back. Or if you’re a real go-getter, give us a call now: 407-808-8297.